What are descriptions and meta descriptions? Detailed explanation of the important elements of SEO measures

Explanation of IT Terms

What are Descriptions and Meta Descriptions?

Descriptions and meta descriptions are important elements of Search Engine Optimization (SEO) measures. They play a crucial role in helping search engines and users understand the content and purpose of webpages.

Descriptions: A page description, also known as a meta description, is a brief summary of the content on a webpage. It is typically a few lines long and appears below the page title in search engine results. Descriptions provide users with a preview of what they can expect to find on the page.

Descriptions serve as a snapshot of the webpage and aim to entice search engine users to click on the link. They should be concise, relevant, and compelling, encouraging users to visit the site. While they don’t directly impact search engine rankings, they play a vital role in attracting organic traffic.

Meta Descriptions: Meta descriptions are HTML attributes that provide a concise summary of a webpage’s content. They are included in the head section of a page’s HTML code and typically contain between 50 and 160 characters. Search engines often display meta descriptions in search results to help users assess the relevance of a webpage.

Meta descriptions should accurately describe the content of the page in a concise and informative manner. They should include the primary keywords associated with the webpage and be enticing enough to encourage users to click through to the site.

Important Elements of SEO Measures for Descriptions and Meta Descriptions

To optimize descriptions and meta descriptions for SEO, the following elements should be considered:

Relevance: The descriptions and meta descriptions should accurately reflect the content of the webpage to attract relevant traffic. It is important to align keywords and phrases in the descriptions with the content to maintain consistency and provide accurate information to search engine users.

Length: Descriptions and meta descriptions should be within the recommended length. While search engines may truncate longer descriptions, it is advisable to keep them concise and focused within the suggested character limit to ensure they are displayed in their entirety.

Keywords: Including relevant keywords in descriptions and meta descriptions can help search engines determine the relevance of a webpage to a particular search query. It is crucial to conduct keyword research and incorporate the most appropriate keywords into the meta tags.

Uniqueness: Each webpage should have a unique description and meta description. By avoiding duplicate descriptions, search engines can better understand the unique relevance and value of each page, leading to better rankings in search results.


Descriptions and meta descriptions are essential elements of SEO measures. They provide concise summaries of webpage content and help search engines and users understand the relevance and purpose of a page. By optimizing descriptions and meta descriptions, website owners can attract more organic traffic and improve their overall search engine rankings. Remember to create unique, relevant, and compelling descriptions to engage users and encourage them to visit your website.

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